Ethical lifestyle products from Japan
This one-of-a-kind accessory is handmade from broken pottery by a team of women in Ishinomaki, Miyagi prefecture, Japan.
Do you believe there is beauty in brokenness?
“Beauty in brokenness and imperfection”
It has always been part of Japanese culture and Japanese people.
The story behind these accessories:
On March 11, 2011, the Pacific side of Japan’s North-East was devastated by a huge earthquake and tsunami which caused great damage and hit a nuclear power plant causing explosions and a nuclear melt-down. Tens of thousands of people lost their lives and properties.
Ishinomaki City, where these accessories are made, was one of the worst effected areas of this disaster.
So many people lost everything…. Yes, EVERYTHING! …. But they didn’t lose their “HOPE”. The team who make these accessories are an example of this. They found their hope in brokenness. They decided to make beautiful things from washed up, destroyed and broken pottery.
The team is called The Nozomi Project, Nozomi (希) means “Hope” in Japanese.
These accessories definitely have eco conscious ethos too. Don’t waste, don’t throw away, but mend and use as long as possible and create something from what you’ve got.
Each product is unique and no two designs are the same!
We are always looking to introduce the world to Japanese eco-friendly goods and products new and old.
Japanese culture and their traditional practices aren’t only delicate and subtle but also practical and convenient in everyday life.
Focussing on an ethical lifestyle and zero waste living, we aim to revisit and revive traditional Japanese practices that even many Japanese people have forgotten about today. That’s how Eco Japan was born.
We can do something to help the world’s environmental crisis by discovering Japanese goods old and new and encouraging a focus on quality long-lasting products with sustainability, zero waste and ethical practice at the heart of our living.
We are introducing and producing eco-friendly Japanese products.
Japan is famous for its contrast of old and new. One of the world’s most technologically advanced countries whilst also steeped in tradition. A modern society yet filled with ancient practices still found in daily life.
Our aim is to shine a spotlight onto these traditional Japanese craft products. Highlighting natural, eco-friendly products and practices that can enrich your everyday life.